Thursday, May 1, 2008

What does it mean to sell with you soul

What does it mean to “sell with your soul”?

Selling with your soul is the authentic and passionate pursuit of extrapolating what it is your client uniquely values and how best to deliver it. It’s taking the time and the care to understand what the world looks like from your prospect’s eyes. It’s having the courage to do the right things, for the right reasons, at the right time.

When it comes down to it, it’s all about your intentions. Selling is the process of persuading a prospect to recognize the worth or desirability of particular good or service. To persuade somebody is to engage in a process with honesty and integrity that attempts to make the prospect want to buy what you’re selling. If you are a salesperson and your intentions are contrary to this, then you are doing nothing more than manipulating the prospect to buy. To sell with your souls is to focus 100% of your attention and intention on the creation of mutual value.

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