Why is selling with your soul a competitive advantage?


In a nut shell, selling with your soul builds profound and productive relationships. The outgrowth is the ability to accurately, efficiently and consistently deliver value to the marketplace. The intimacy with which profound relationship are predicated on allow for shorter, smoother sales cycles. They eliminate the waste of time money, and emotion spent fixing problems caused as a result of disconnects.

I was recently at a panel discussion that included EVPs of sales for several major tech companies. The consensus was that the following barriers must be circumnavigated in order to achieve sales success. 1. The relentless drive towards productivity: the need to accomplish more in less time 2. A degree of integrity that can withstand the scrutiny of transparency and 3. the ability to problem solve at a higher level. It is no longer sufficient to merely show up to a meeting. It is expected that one is conversant in how the prospect is experiencing their current reality.

Selling with your soul eliminates these barriers. The authentic pursuit of value creation will give you the credibility needed to differentiate yourself as a trusted advisor uniquely capable of providing solution’s of value.

.